Cosette "Coco" Korbel
Instagram Builds Trust Among Customers
There is no doubt that your customers will want to look for you on Instagram. Be it through hashtags, your brand’s title, or even the location of your business. Not finding you on the platform could lead to a bad experience or worse, sending them to your competitors.
Once you have a verified Instagram account with a good number of likes and followers, you’ve already become a real, valuable, and a transparent business.
It is a Platform for Virtual Word of Mouth
Let’s assume a customer is ecstatic about buying your product or your client is impressed with your excellent services.
This creates a possibility of them reviewing your product or service on their own stories by tagging your page. When this happens and if this happens consistently, you appear in the feed of a large number of people who might ultimately end up following you!
Most people on Facebook visit the site every day, so regular status updates, shared links and videos, and other information give you a chance to connect with your customers daily.
There are 2.4 billion active Facebook users as of 2019, and an increasing number of consumers are using the site to find products, services, and brands to solve their everyday problems. Facebook and other social networks make it easy for potential customers to find you. And when they do, they are often more likely to remember your brand and share it with their own connections.
Ultimately, a branded Facebook page for your business can be a powerful way to expand your reach and increase awareness of your business online.
Okay, let’s talk TikTok.
It’s not just the addictive scrolling machine that your Gen Z kids, nieces and nephews can’t stop talking about. It’s the social media platform with the most opportunities to “go viral.”
As of May 2020, TikTok has 800 million active users worldwide. Projections for this year suggest that 45.4 million of these users reside in the United States. While the largest demographic of TikTok users is teenagers and young adults, ages 16-24, it’s not just a fad for Gen Z. It’s one of the fastest-growing social media platforms in the world and an advertising haven for businesses.
We like to say that TikTok is like Instagram — but with videos.
On top of that, the videos are extremely easy to make. You don’t need a huge creative marketing team to generate fun video content your audience will watch. You just need a phone, the app and a drive to try something new.